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Tips to Survive Google Penguin Update 2012
Recently on 24th April 2012, Google has released their new update called “Penguin Update” which is a web spam algorithm aimed at targeting those websites that aren’t following Google’s Quality Guidelines.
Latest Quality Guidelines by Google (Specific Guidelines):
1. Keep away from hidden text or hidden links
Hidden links are those links which are meant for search engines to crawl, but are not visible to site visitors. For e.g. using white text on white background or black text on black background etc.
Do Follow Social Bookmarking Sites List
Why Social Bookmarking?
Social bookmarking is an effective method of Off page SEO. It plays an essential role in promoting the business, creating backlinks and increasing the web traffic. You can increase sales by increasing quality traffic via bookmaks.
Dofollow Bookmarking VS Nofollow Bookmarking
Now the question arises question whether to use social bookmarking sites which provide “Dofollow” links or “Nofollow links”. The answer to this question would be that we need to have a mix of both the types. Social bookmarking are mainly done for traffic generation. So you can consider No follow social bookmarking site too. Read More »
Difference between Black Hat SEO and White Hat SEO
Black Hat SEO VS White Hat SEO
What is white hat and black hat SEO and what is the difference between the two? Before we discuss the difference between white hat SEO and Black Hat SEO, let us first understand both the terms:
White Hat SEO
SEO means Search Engine Optimization. White hat SEO means using the best and ethical methods to attain high search engine rankings. White hat SEO companies follow the guidelines of search engines. White Hat SEO Methods work better in the long term with stable. White hat SEO companies take the time to investigate, analyze and rewrite the Meta tags, content, manual backlinks creation etc.
Importance of Link Building
If a page contains many links to it, which means that many other Web pages link to it, then there is a strong possibility that the site is considered as an authority. The reason behind this is that backlinks increase your link popularity which will further increase your Google Page Rank. The main criterion behind page rank is quality backlinks.
In order to improve search engine ranking of your website, it is essential to increase quality links (inbound) as many as possible to your site. One way links should be preferred. One-way links are those links which point to your site without linking back to link page. Where you need to provide a link back on link page it is called Reciprocal Link Building. Read More »
Download FREE SEO WordPress Plugins
An effective SEO is very vital for running an online business. SEO helps in improving search engine ranking of your website, generates traffic and increases ROI. When it comes to WordPress based websites, there is no doubt that WordPress itself is very SEO friendly. Also, WordPress offers very useful SEO plugins which are being used by many people worldwide. You can have these SEO plugins FREE of Cost.
These SEO WordPress Plugins will make your website more search engine friendly and help in generating more traffic. You need to be very careful while choosing among these SEO plugins as wrong selection might give you negative results and make your website slow.