Latest Quality Guidelines by Google (Specific Guidelines):

1. Keep away from hidden text or hidden links

Hidden links are those links which are meant for search engines to crawl, but are not visible to site visitors. For e.g. using white text on white background or black text on black background etc.

2. Avoid Making Use of Doorway Pages

Doorway pages are those pages which are used to show content to users in one way and search engines in different way. It is one of the popular BLACK HAT SEO techniques.

3. Don’t Send Automated Queries to Google

These days you might find many types of software sending automated queries to Google with which you can check how a particular webpage ranks in Google’s SERPs. Using such softwares may lead to banning of your website from Google.

4. “BIG NO” to Keyword Stuffing

Don’t try to do it. This strategy can harm your website badly and it has been used widely by many website. A Unique content which is excessively stuffed with keywords is of no use. This is a part of Over Optimization.

5. Do not Copy Content of Others

Google Panda Update focused on “Unique Content”. Penguin Update also says that using Unique and effective Content is all for ranking good in search results. Copying Content from others’ websites won’t help you out.

6. Evade Multiple Pages/Sub domains or Domains with Similar Content

Make sure you aren’t creating multiple pages in your website with same content. Similarly avoid creating multiple Domains or sub-domains with same type of content.

7. Relevant & Unique Content for Affiliate Marketing

One of the major impacts of these Panda and Penguin updates is on Affiliate Marketing Websites. The reason behind this is these websites use the same content on multiple websites for product promotion. Now if you have to do affiliate marketing, you need to have UNIQUE + RELEVANT CONTENT on the website.

8. Stay Away from PAID LINKS

Google is against PAID Links and it has been mentioned in their Guidelines too. One can go for Paid Links with “nofollow” attribute. However such links won’t benefit you as Google don’t crawl “nofollow” links.

Design Guidelines by Google

1) Website should have a clear hierarchy & text links.

2) Keep an eye on your Outbound Links. These should be to a reasonable number.

3) In case the website has multiple images, image optimization with ALT Tag is must.

4) Check for broken links on your website on regular basis. Also fix them as soon as possible.

What should be done to Survive?

• Unique and Relevant Content

In order to survive in the present time of Google Panda + Penguin, writing unique and relevant content with no keyword stuffing is the main solution available to all the website owners. So start writing content that is unique, relevant and adds value to your website.

• Build Quality Backlinks

The other solution is that, stop creating bulk backlinks. Create less but quality backlinks on those websites that add value to your website.

• Check all your backlinks and remove spammy links

Open your webmaster Tools account and check all the backlinks. Try to remove spammy backlinks or other backlinks that don’t add value or aren’t relevant to your website.

• Check your outgoing links too

A website having irrelevant outbound links will be affected badly after Penguin Update. So make sure you send your visitors on websites which are relevant to your subject matter.

To know more on Penguin Update, contact our SEO Experts at sales@expertseosolution.com

According to the report, the project is led by former Google engineer Lars Rasmussen.

The magazine's unnamed sources said that the project is "to help users better sift through the volume of content that members create on the site, such as status updates, and the articles, videos, and other information across the Web that people "like" using Facebook's omnipresent thumbs-up button".

According to The Telegraph, Facebook has done very little to improve its search engine, which currently lets people find other users, brands, status updates and some wider web results, through a long-standing partnership with Microsoft's search engine, Bing.

It has yet to properly focus its attention on the small search engine box situated at the top of each user's page.

Meanwhile, Facebook has declined to comment on the matter.

Courtesy:

http://articles.timesofindia.indiatimes.com/2012-03-31/internet/31265886_1_search-engine-social-networking-giant-facebook-status-updates

Yandex's search service has been designed specifically for the Large Hadron Collider beauty experiment (LHCb) studying the interactions of b-hadrons, heavy particles containing the bottom quark, also known as the beauty quark. The detector registers particle collisions, or events, with the data being stored for further research. The amount of information accumulated every year may reach thousands of TB, which makes it quite difficult to retrieve specific event types.

Yandex has provided the LHCb core software with an instant access to the details of any specific event. The newly launched search service has already indexed the information about more than 1 billion particle collisions. Yandex and CERN started their collaboration in 2011 when the LHCb experiment used the Russian company's servers for part of the experiment's data simulation production. In the first three months of 2012, Yandex supplied 13 percent of the total computing resources used by the LHCb data simulation.

Courtesy: http://www.telecompaper.com/news/yandex-launches-search-tool-for-lhc-events-at-cern

Social bookmarking is an effective method of Off page SEO. It plays an essential role in promoting the business, creating backlinks and increasing the web traffic. You can increase sales by increasing quality traffic via bookmaks.

Dofollow Bookmarking VS Nofollow Bookmarking

Now the question arises question whether to use social bookmarking sites which provide “Dofollow” links or “Nofollow links”. The answer to this question would be that we need to have a mix of both the types. Social bookmarking are mainly done for traffic generation. So you can consider No follow social bookmarking site too.You can’t just rely on dofollow social bookmarking sites as there are many nofollow websites which are very popular such as Delicious.com.

Expert SEO Solution has provided a Top 66 Dofollow Social Bookmarking websites with their respective PR.

What is white hat and black hat SEO and what is the difference between the two? Before we discuss the difference between white hat SEO and Black Hat SEO, let us first understand both the terms:

White Hat SEO

SEO means Search Engine Optimization. White hat SEO means using the best and ethical methods to attain high search engine rankings. White hat SEO companies follow the guidelines of search engines. White Hat SEO Methods work better in the long term with stable. White hat SEO companies take the time to investigate, analyze and rewrite the Meta tags, content, manual backlinks creation etc.

Black Hat SEO

Black Hat SEO techniques aim at achieving high search engine rankings but in short run only. The methods used for Black Hat SEO are not in favor of the guidelines of search engines. You need to be very careful from SEO Companies who claim that they can guarantee you #1 ranking in Google. Black hat SEO can get your site banned.

In short, the white hat is used to describe the techniques that are the guidelines of search engines and black hat is spam indexing which is used achieve high search engine rankings with the unethical ways. It is generally short lived.

White Hat SEO Techniques:

Following are main white hat SEO techniques:

• Quality Content

As per the latest Google Panda Update- Content is the most important part of SEO. Content is being regarded as KING. You can best optimize your website by providing relevant quality content. Website having quality content gets higher search engine rankings.

• Keyword Research and Effective Keyword Use

Keyword research is one of the most important On Page SEO technique as it helps in searching the most targeted keywords for the website. Keyword research can be done by various online tools which will provide you important information such as Competition level on particular keyword, searches on the keyword etc. There are free tools available such as Google Adwords Keyword Tool, Wordtracker etc.

• Titles and Meta Data

Title tags are the most essential part of Meta Tags optimization. As most of the search engines now consider Title & description only. Efforts should be made to provide unique Title for every web page.

• Quality Inbound Links

Inbound links are important for both- improving search engine rankings and increasing Page Rank of the website. Quality backlinks means getting backlinks from high PR websites. Links should be created on similar kind of websites. Having backlinks from unrelated website won’t help you.

Black Hat SEO Techniques:

Following are main white hat SEO techniques:

• Hidden Content

The most popular Black hat SEO technique is HIDDEN CONTENT. Hidden content is within the code of the website which will not be visible to end users. One way of doing this is “ Comment Tag” (<!– Comment Tag –>).

• Meta Keyword Stuffing

Meta keywords are used on every page of website between <head> tag. Some people use so many keywords beyond the limit. For e.g using keywords of 500 characters will be regarded as Keyword Stuffing. Usually it should be Upto 150-160 characters.

• Doorway or Gateway Pages

Doorway or Gateway pages are pages designed not for the end users but for search. Basically these are fake or false pages that are stuffed with content. These pages are highly optimized for 1 or 2 keywords  and linked to landing page. The end user never sees these pages because they are automatically redirected to the target page.

• Link Farming

Link farms refer to links of unrelated websites. These backlinks won’t give you any traffic and are associated with the risk of BAN from search engines. It is advisable to avoid link farming.

In order to improve search engine ranking of your website, it is essential to increase quality links (inbound) as many as possible to your site. One way links should be preferred. One-way links are those links which point to your site without linking back to link page. Where you need to provide a link back on link page it is called Reciprocal Link Building.The more quality backlinks with niche keywords will lead to higher link popularity of the site and, finally, the improved search engine ranking.

NoFollow VS DoFollow Links

Some people say that the links are worth, while others say they are not. However, it is a fact that the websites and individual web pages don’t possess same "weight" (i.e. Page Rank). It should be clear that obtaining links that have authority over a relevant subject will have more impact on your websites than links of no authority.

After going through the concept of authority links, the next important aspect of link building is the type of link i.e. DOFOLLOW Link OR NOFOLLOW Link. Dofollow links are those links which are followed or indexed by search engine and vice versa for Nofollow links.

In case you want to link a external website on your web page, use “nofollow” tag as this will not pass away the link juice of your website to other website.

How to obtain Quality Inbound Links?

Building reciprocal links is not useful and one way link building is time consuming. However there are many ways to get quality backlinks from pertinent websites. The sources of quality backlinks may include:

• Directory Submissions
• RSS Feed Submissions
• Blog Commenting
• Article Marketing
• Social Bookmarking
• Link Wheel
• Press Releases
• Classifieds

However, now days, Article Marketing is not much useful as it is time consuming and also Google is not giving much value to links from article directories such as Articlebase, Ezine etc.

These SEO WordPress Plugins will make your website more search engine friendly and help in generating more traffic. You need to be very careful while choosing among these SEO plugins as wrong selection might give you negative results and make your website slow.

1.     WordPress SEO by Yoast

     Download

• Requires: 3.1 or higher
• Compatible up to: 3.3.1
• Version 1.1.5

 2. All in One SEO Pack

Download

• Requires: 3.0 or higher
• Compatible up to: 3.3.1
• Version 1.6.13.8

3.     SEO Ultimate

     Download

• Requires: 3.3 or higher
• Compatible up to: 3.3.1
• Version 7.2.1

4.     SEO Friendly Images

    Download

• Requires: 2.7 or higher
• Compatible up to: 3.3.1
• Version 2.6.5

• Requires: 2.1 or higher
• Compatible up to: 3.3.1
• Version 3.2.6

In this write-up, we would like to tell you some of the effective Search Engine Optimization (SEO) strategies that you can easily implement by yourself to enhance your website’s visibility. A website contains a lot of content related to your products, services and/or business. The first thing that you need to make sure is that the content of your website should be of good quality, relevant, business specific and most importantly it should be original.

It is good to update the content of your website on regular basis as it is one of the most effective SEO strategies. The problem arises when you have already published the content and there is nothing left to write or update. In such cases, what you can do is, introduce a blog into your website. Yes, this is the effective way to update your website. You can frequently update these blogs by putting up new information for the readers.

Now, the question arises, what kind of information should a blog contain? Your weblog should contain information related to your business, products or services or latest events. If you continue to update blogs or website then it is rest assured that your website will eventually have a good visibility over the internet. If you are starting a weblog then it important to make it bit interactive and should have an option for readers to leave their comments. Readers’ comment will give you an idea whether they liked your write-up or not.

Another effective search engine strategy is that you can also try to get backlinks to your website from other top ranking websites. One can do this by offering a link exchange. If your website has more quality backlinks then the chances of getting good search engine ranking are high.

Last but not the least; you should upload a site map for Internet bots or web robots. Site map helps web robots to crawl easily through your website and access all the website pages you want them to.

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These search engines follow sequential steps to fetch information.

Web Crawling – First of all crawling is done by web crawlers or web spiders. Web crawlers crawl through web pages in order to create a virtual copy of visited pages for afterward processing.

Indexing – In this process extraction of words from Meta tags is done. Indexing is beneficial for finding information as quickly as possible because in this data is stored as cache. This is also known referred to as web indexing.

Search Engine Result Pages (SERPs) – Search Engine Result Pages are those pages which display the searched information in the form of lists.

Role of Search Engine Optimization: Search Engine Optimization is the process by which website is optimized in order to increase the page ranking. In this process specific techniques and tools are implemented to make a website more web crawler friendly. If your site is SEO friendly then the possibility of your site to appear on initial search pages increases and this also increases the traffic. Search engine optimization is necessary to increase the popularity of your site and to get quality traffic. We can implement various SEO techniques to make our website search engine friendly. However, if you want effective, long term and powerful optimization, then experts should be approached. SEO professionals understand the working of search engines more than us and that is why they are capable to optimize website more professionally and efficiently.

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Flash implementation devalues website – It is true that a content rich page is more preferred as compared to that of a flash page but it doesn’t mean that a flash is devalues your website. It is advisable to avoid writing important content in flash presentations as it will not be picked up by the search engine crawlers. Using flash makes website more lively and attractive.

Using Robots.txt file to hide pages from web spiders – Using disallow tag will not stop incoming links to get web spiders to your hidden page. If you want that web spiders do not crawl through your web pages then the best way is to protect them with a secured password or not to link them with a website. Using Robots.txt file technique works but not always.

Site map is must - It is true that a site map help search engines to crawl your site better. However, if your site is built in such a way that it is crawler friendly then there is no point in worrying about the ranking. Though sitemap is helpful in navigation but its absence does not cause any harm to a website.

Regular Updation of a website – Frequent updation attracts web spiders for indexation and it increases more visibility. However, it does not increase page ranking. It is advisable not to update site if it is not required. Web spiders like relevant updation not just any updation.

SEO gives instant results – Search engine optimization is a continuous process and it requires sincere efforts, results may not be seen in initial months. However, with the passage of time and dedicated efforts SEO returns good results.